Joe's TV & Appliance
Challenge
For Gina and Joe, keeping up with the changing pricing had been a large source of frustration. “Vendor pricing, MAP, discounts, etc. are changing weekly, sometimes daily,” shared Gina. “I love working in spreadsheets, but still couldn’t keep it all straight. It was so confusing. I would spend hours not finding the answer I was looking for.” The pricing frustrations would then lead to trying to keep up with the digital marketing front. “I had spent a lot of time trying to learn everything because I enjoy it,” said Gina. “I hired part-time gals, including a college intern to assist me, but it became too much. I’m out of time.”
Solution
In August 2018 at Nationwide’s PrimeTime, it was a Nationwide Learning Academy class from Retailer Web Services (RWS) Jennie Gilbert which started the relationship with RWS. “Instead of staffing and always starting over with an intern, we decided to sign on RWS as if hiring an expert in the field. It was well worth the investment,” said Gina. Gina and Joe signed up for the full RWS suite, including a Webfronts® Level 4 website, Webfronts® Review™, RetailDeck® and AdRocket™ which had been bundled into one smart and affordable package. All the products work together to give the best digital experience and allow Gina and Joe to focus on their customers.
Results
Soon after Gina and Joe signed up for the RWS suite, they began using the WebFronts® app to control it which allowed them to manage some of the previous pricing frustrations. “It’s a day-to-day useful tool that takes several different types of data and creates a pricing formula that works for us automatically,” explained Gina. “You can set your prices to MAP, MSRP, etc. and RetailDeck’s® Market Watch settings alert you when there are changes. There are 300 pieces on our floor and over 4,000 pieces on our website. We’re working on perfecting our formula, but I believe in this product.”
Nationwide Marketing Group
Nationwide Marketing Group is North America’s largest premier buying and marketing organization for independent appliance, electronics, furniture, bedding and rent to own dealers. No other buying group can claim more members, more storefronts, or more ...
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