Play Now

A Marketing Story by N7 MOBILE about playnow.pl
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p
playnow.pl
New Market Entry

Challenge

Play is the largest mobile network operator in Poland, operating since 2007 as well as our longtime customer. In 2019, network had 15 million 35 thousand active SIM cards. Telecom is constantly developing value added services such as Play Now television. Play Now is one of the biggest platforms in Poland for watching movies and TV series and a movie rental. Access to over 60 TV channels, which we can watch up yo 7 days after their broadcast, the possibility to run a movie or program from the beginning, a large database of movies and the possibility to record video materials in the cloud is only the part of functionalities. Due to the number of of innovative features, the solution can be used by the most demanding customers. Adaptive streaming automatically adjusts the video quality to the bandwidth which allows to watch smoothly without delays. The solution supports various resolutions and device sizes, along with dynamic adjustment to the screen size.

Solution

Follow me content Function - follow me content - allows us to continue the movie or program started on another device. Logging in to the mobile application is automatic if we are connected to the Internet via Play. TV program Thanks to the extensive television program, you can tailor your selection of movies and series to your taste. Play Now plays OTT materials with TimeShift function which allows to play live streams from the beginning and watching any program aired up to 7 days ago. Video On Demand Play Now is also a online movie rental. The Video On Demand service gives us an access to huge database of movies, which, when selected in the mobile application, can be sent via Chromecast to the TV or viewed on several devices at the same time. TVOD - cheap rental for the short period of time.

~11 Employees
$10,000 Min Budget
1 Stories
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N7 MOBILE

Warsaw, Warminsko-mazurskie

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