British American Tobacco
Challenge
A challange was to migrate existing BAT Russia (myglo.ru) ecommerce to Magento 2 platform. This migration was necessary because of need to speed-up performance, implement new BAT security guidelines and enrich ecom with world-wide functionality.
Solution
Among other things we've done: — product listing with facet filters; — 3PL warehouse integration with live stock statuses; — age verification via selfie & passport; — SMS-auth and order status messages; — cart with product recommendations dependable of customer purchase history and devices registration; — free delivery hints; — boutique & stores map, quick taxi order, map routing.
Results
With the migration to Magento 2 shop cut it's average page load time 3 times, average server response time - in 5 times. Congratulations to our partners at British American Tobacco on the launch of the site on the new platform. Ahead of us conquering new heights, developing new horizons and new victories.
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