National Sampling Activation

A Marketing Story by Equals Agency about 19 Crimes

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19 Crimes

Brand Development

Challenge

To reach consumers not traditionally involved with the wine category and bring to life the brand platform: Banish Convention.

Solution

We created a national sampling tour for 19 Crimes which took the brand into unexpected and unusual environments, from the London Coffee Festival to Birmingham’s Beer Central, challenging consumers’ perception of wine and landing the brand story with a suite of bespoke brand assets.

Branding Strategy

Event Management

Results

-25,000 samples delivered – 9 individual events created/attended

Source: https://equalsagency.co.uk/work/19-crimes/

~6 Employees

$5,000 Min Budget

1 Stories

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Equals Agency

London, Greater London

Brand experience agency based in London. Equals Agency specialises in experiential marketing for leading brands, as well as festivals, venues & pop-ups!

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