Bringing soul to wagamama
Challenge
Wagamama challenged MullenLowe Profero to redesign their website and bring to life ‘the wagamama way’.
Solution
We created a beautifully transformative, responsive experience, inspired by Japanese design principles to depict the brand’s asian influence. With a highly crafted design system, we unpacked the unique dining experience, aided dish discovery and encouraged visits and takeout delivery. Taking visitors ‘from bowl to soul’.
Results
The website has experienced transformative results, driving more revenue and introducing new customers to the wagamama way. • 31% increase in menu downloads. • 5.2% increase in online revenue. • 3.2% increased conversion.
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