Bringing soul to wagamama

MullenLowe Profero + wagamama
Improve User Experience


Increase in Sales


Increase in Conversion Rate


Wagamama challenged MullenLowe Profero to redesign their website and bring to life ‘the wagamama way’.


  • User Experience (UX/UI)
  • Digital Design

We created a beautifully transformative, responsive experience, inspired by Japanese design principles to depict the brand’s asian influence. With a highly crafted design system, we unpacked the unique dining experience, aided dish discovery and encouraged visits and takeout delivery. Taking visitors ‘from bowl to soul’.


  • 5% Increase in Sales
  • 3% Increase in Conversion Rate

The website has experienced transformative results, driving more revenue and introducing new customers to the wagamama way.

• 31% increase in menu downloads.
• 5.2% increase in online revenue.
• 3.2% increased conversion.


The Client

Hotels, Restaurants & Leisure
~2,500 Employees
MullenLowe Profero

The Agency
MullenLowe Profero

London, Greater London
~397 Employees