Degenkolb
Challenge
Degenkolb recognized that they needed to refresh their website
Solution
To address changing expectations of mobile visitors and to gain efficiencies in their content management capabilities: -Attract new employees -Reinforce Degenkolb Brand for sales and partner relationships -Elevate the online image: A.Reinforce online image as an industry leader B.Simplify the menu structure and layout C.Enhance the user experience on mobile devices, including mobile phones and tablets -Reduce content management cost and time A.Identify an easy to use CMS that addresses Degenkolb features and functional needs B.Expand capabilities for content and structure editing by Degenkolb employees Moonstone redesigned the website to address several perspectives: -Brand as an industry leader in architectural engineering -Culture that values people, teamwork, curiosity, ingenuity, and fun -Content integration between People and projects Plus, we applied industry best practices for navigation, responsive design, optimal user experience, and dynamic content for an optimal user experience reinforcing Degenkolb brand and culture across all devices.
Results
Effective design reflected in usage statistics indicate advancements in project objectives: Home page with only 40% bounce rate Mobile bounce only 3.8 % points higher than desktop Mobile engagement 86% of desktop Job pageviews 2nd highest to Home page
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.