No leftover left behind

A Marketing Story by Most Likely To about SF Environment

7 Views | 0 High Fives

SF Environment

Increase Brand Awareness

Challenge

The challenge was to convince Millennials to compost. Research told us the overlap between Millennials and foodies was more than 80%. Our strategy was to capitalize on this by asking foodies to obsess about not just where their food comes from, but where the leftovers go.

Solution

We wove together influencers, outdoor, display, social, even an original song. As our influencers created their posts, they were added to the web home, creating an ever-expanding list of entertaining, enlightening content. (Yes, you can compost chicken bones.) Check out the site: realfoodiescompost.com.

Signage

Social Media Management

Online Advertising

Results

• 23.5% Increase In Zero Waste Awareness • 18.8% Increase In Awareness Of San Francisco's Composting Program • 8 Million Total Reach • 21 Influencers Reached Eight Million Readers. • 30% Impressions Over Plan Our social sharing campaign generated 30% more impressions than was planned.