Challenge
Leading CBD brand PureKana asked us to launch their influencer marketing program to drive awareness, new user reach and revenue through effective influencer campaigns and amplification through organic and paid social.
Solution
To bring this to life, we developed an influencer strategy that determined the correct personas, aesthetic, campaigns and creative that reimagined how PureKana was being marketed through social. Our #pureresults campaign levered nano, micro & macro influencers/athletes to create educational and entertaining content around their lifestyles and how they integrated CBD into their lives, all driving to measurable digital KPIs of reach, engagement and revenue. Branded content was re-purposed for use across PureKanas organic social channels and paid media efforts, leading to significant increases in Engagement, ROAS and efficient CPAs
Results
8X Return on Ad Spend (Paid Social) 2X Influencer Campaign ROI (code usage and unique links) 50+ Global Influencers 80M Reach 21% Engagement Rate
mint
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.