Facebook Marketing Case Study
Challenge
Jordan, our CEO, founded Little & Lively with his wife, Carmen. The company started its growth organically out of their living room, but they quickly realized that the fastest way to grow the business was through paid ads on Facebook and Google.
Solution
The Facebook Ads Strategy TELL A COMPELLING STORY TO THEIR AUDIENCE. RETARGET EVERY WEBSITE VISITOR WITH THE BRAND STORY SO THAT THEY KNOW WHAT LITTLE & LIVELY IS ALL ABOUT. RETARGET ENGAGEMENT AUDIENCES WITH REVIEW ADS. ALSO HELP GATHER AS MANY REVIEW ADS AS POSSIBLE. REACH AN AUDIENCE THAT WE USED TO BE ABLE TO REACH ORGANICALLY ON INSTAGRAM RE-PURPOSE CREATIVE THAT HAD WORKED WELL ORGANICALLY THE BIGGEST DRIVERS OF RETURN ON AD-SPEND (ROAS) WERE: -Catalog Ads -Collection Ads -Retargeting Campaigns -Narrow targeting within Canada
Results
AD SPEND: $301,995 WEBSITE PURCHASE CONVERSION VALUE: $1,884,814 AD PURCHASES: 20,547 ROAS: 6.26
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