The Census Bureau

A Marketing Story by Mind & Media about U.S. Census Bureau
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U.S. Census Bureau
Education & Training

Challenge

Mind & Media produced web-based training for the Census Bureau to teach employees how to use software and canvass neighborhoods and teach managers how to manage teams and facilitate training.

Solution

Mind & Media developed highly interactive, media-rich elearning modules for the Census Bureau to help train tens of thousands of employees in advance of the decennial census. After setting a foundation of trust in our first year, Census relied on us for substantially increasing amounts of work at an ever-quickening pace as the census year approached. The nature of the work was complex, requiring multiple development iterations and multiple rounds of careful quality control. Mind & Media used innovative tracking procedures to ensure a high rate of accuracy as we continually updated iterations of the training on software as it was being developed. Training included software simulations, role-playing, and video demonstrations. Some of the training was also produced in Spanish for Puerto Rico.

Results

Over five years, Mind & Media demonstrated our flexibility, creativity, and technical know-how to develop and revise a high volume of evolving multimedia training under tremendous deadline pressure.

~15 Employees
$10,000 Min Budget
1 Stories
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Mind & Media

Alexandria, Virginia

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