simplehuman is a premier designer and manufacturer of kitchen, bath and beauty tools based in Torrance, California. simplehuman’s trash cans, touch-free soap pumps, shower caddies and sensor-activated vanity mirrors are sold throughout the U.S. through retailers and D2C. simplehuman’s trash cans are considered among the most high-end cans on the market today due to their patented sensor technology and durability. They've always been known as a B2C brand and were interested in breaking into the hospitality industry, but had little to no awareness among designers and hoteliers. Hospitality designers told us repeatedly how much they loved the sleek style of simplehuman products—and yet, they believed simplehuman was solely a consumer brand.
We developed a full-integrated campaign including digital advertising, email marketing, event marketing (trade show), video production, web development (including hospitality landing page), collateral and activations.
We grew their hospitality database to more than 5,000 key decision makers at luxury hotels and design firms throughout the U.S. And increased their hospitality business by more than 40% over the 36 months we worked together.