Grocery: ReadyChefGo! Creating a win for the environment
Challenge
When a commodity bag supplier acquired an environmentally sustainable cooking bag, they reached out to us. LK Packaging wanted support with everything from product positioning, strategy, target audience and branding, to naming and distribution. And most important - results.
Solution
We created the brand Ready. Chef. Go! resulting in a win for consumers, grocers and the environment. Consumers enjoy delicious “meals in minutes” in these compostable, biodegradable bags. Grocers realized higher margins from the program and plastic bag usage has been reduced significantly.
Results
Ready.Chef.Go! cooking bags can be found at seafood departments in supermarkets across the country. Some grocers have even claimed as much as a 40% increase in fresh fish sales, since instituting the program.
The Miller Group
The Miller Group is a Los Angeles based, woman-owned, culturally diverse marketing/branding/ad agency founded in 1990. The award-winning marketing/branding/ad agency was founded in 1990, with a 32-year history steeped in not-for-profit marketing and brand reinvigoration. Experienced in B2C and B2B communications.
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