Refreshing a brand to become an industry leader!
A Marketing Story by
Crew Food & Beverage Marketing Partners
about
Alpha Poly
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Challenge
With a tired website no longer accurately representing AlphaPoly to the customer, the brand needed to enhance and improve online and in-market visibility. A new brand strategy focused on increasing awareness was key.
Solution
By featuring their products and capabilities in colour vs. their manufacturing facility, the new offerings were innovative and vibrant. CREW Marketing Partners included a refreshed logo, brand essence, and website that played to their strengths.
Results
The new brand identity showcased AlphaPoly perfectly to attract their target audience of mid-to-large sized businesses.
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