OCCU: Website Redesign
Challenge
Oregon Community Credit Union had a 60+ year history with an especially devoted member base. However, their site was outdated and needed to be updated to match a brand refresh. We needed to appeal to younger generations, without alienating their older membership base. We need to promote what made OCCU “different” from other financial options in the area and develop clear brand pillars tied to their vision, mission, and value proposition.
Solution
We redesigned OCCU’s website to be responsive, more human, and really convey the emotional brand that OCCU has evolved to become. The modern, clean site went from start to finish in Drupal in just 3 months. We shot all new content, including new photography and video testimonials all about the member experience. Because OCCU is member-owned and driven, it was natural to produce member-centered content.
Results
OCCU experienced significantly increased site traffic. When it came to consumers using the site for product inquiries, the clarity of the new site brought fewer calls to call center than they were anticipating.
Mighty Roar
An award-winning advertising agency headquartered in Atlanta, GA. Mighty Roar provides advertising, direct marketing, digital strategy, social media, measurement, website design, and development services. Our approach is grounded in our belief that you don't have to be the biggest in your category, or have the largest budget, to make noise...
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