The Habit Burger Grill
Challenge
After a rigorous selection process Habit Burger chose DreamBox as their agency partner to support their brand's growth leading up to and beyond their IPO in 2014. DreamBox and the Habit Burger marketing teams collaborate daily on all aspects of the brand's digital marketing including website evolution, email marketing design & development, and paid media on all digital channels.
Solution
Website Evolution Careers + Gift Cards The Habit Burger's website is in constant evolution; supporting this growing brand involves regular new store additions, telling the story of the company's career opportunities and facilitating gift-card sales. Maintaining compliance requirements while providing an innovative communication channel and ultimately driving guest traffic is supported in this responsive web site experience. Email Marketing Reaching Guests Through the Charclub Dreambox and Habit Burger have collaborated from the start on the development of the Charclub Email campaign. Looking to create a communications engine to deliver guest-relevant messaging and reach recipients through a very targeted set of segmentation rules meant additional collaboration with our friends at Fishbowl. The Charclub has quickly grown into one of the brand's principal guest communication channels effectively augmenting work done on Social and In-store. Every Email sent goes through our proven (and rigorous) testing and validation process on all supported Email clients and every message is designed within the "mobile first" paradigm. Digital Media Buying All Platforms All Channels Working closely with Habit Burger marketing, DreamBox's digital marketing team develops ad placement strategy as well as execution on media buying itself at the brand and local store levels continually refining the approach based on real, measured results driven by hard data. Social Media Content On-Brand Copy and Creative Our digital marketing team is able to develop copy and innovative, on-brand bespoke creative to truly differentiate brands. Whether promoting a new store opening or other initiatives our holistic process involving multiple subject matter expects deliver content along with post-launch analysis of effectiveness to drive conversions. In-Store Digital Displays Bringing the Message within the Four-walls Having the careful understanding of each brand's positioning allows our team to develop creative outside of traditional digital channels while maintaining omni-channel consistency.
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