Challenge
SVF is an Indian media and entertainment company headquartered in Kolkata, West Bengal. Apart from producing and distributing BENGALI films, SVF also distributes BOLLYWOOD and HOLLYWOOD films in Eastern India. Challenges Wanted to create a new premium website and position the brand globally as a leading content provider and movie producer in the Indian Entertainment industry. The old website was outdated and too slow. It had a lot of content which included a large number of movie videos, pictures, and audio files. The website needed immediate attention to SEO and proper UX/UI implementation. They wanted to measure the behaviour of their visitors and view their digital footprints to create successful strategies for better and long-term engagement.
Solution
The new website led to a significant increase in both unique views and average session duration. Bounce rates also reduced. The entire website was optimised for speed and the user experience was enhanced. Sleek “Social updates” section embedded in their homepage enabled them to engage their audience effectively through the various social media channels. Hosting on AWS helped in speed optimisation, security and scaling. The new brand had easy exposure to prioritised sections. OUR PROCESS The project was taken over by our assigned project manager. Our team made sure that the website and the app were user-friendly, simple and light-weighted. A thorough UX research was done taking detailed notes on user response and content. Designs were created based on the approved wireframes. The full design flow went through thorough testing and scrutiny. On client approval, the project was developed and tested by experienced team members. The project then went through several SEO strategies and plan to ensure maximum digital exposure. A thumbs up from the client and the project was LIVE.
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