Challenge
CHALLENGE Start at the design and development phase to understand the vision and goals for a new residential building in Ballston, Virginia. Envision a residence that strikes a balance of being above Ballston Quarter – a fresh and thriving retail and dining destination – and being a calm, sleek oasis for living well and connected.
Solution
SOLUTION Create a brand targeted to individuals that are on the cusp of a successful career, or at the finish line, who value an urban environment but without city grit. Name the building and create a brand that speaks to each individual’s desire to be an original. Create lush patterns that reflect the interior spaces for use throughout the website, stationery, collateral, social/digital, signage, and the leasing office. Create a narrative that can be brought to life via social channels and in the leasing experience.
Results
RESULTS Origin’s first move-ins have begun (April 2019) and interest in the building is strong.
Gold Dog Communications
Gold Dog Communications is a full-service advertising and marketing communications firm. Since 1998 Gold Dog has helped define new product categories and spark established brands to new levels of performance. We are independent thinkers that are dr...
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