Challenge
Generating enthusiasm for voting with new audiences
Solution
Videos Digital & Social Media Advertising Outdoor Advertising and Collateral Print Advertising Resulting in record turnout and new voter registration — while ushering in a new standard of innovative design for an elections agency.
Results
2020 Campaigns & Elections Reed Awards Best GOTV Campaign for King County Elections 2020 AAPC Pollie Awards Gold Pollie – Best Voter Registration Program for King County Elections Gold Pollie – Best Local TV Ad for Public Affairs/Issue Advocacy for “Care About This” 2019 Campaigns & Elections Reed Awards Best Statewide/Local TV Ad for Public Affairs/Issue Advocacy Campaign for King County Elections “The Stand” Best Online Advertising Creative for King County Elections 2018 midterm GOTV campaign Best Use of Outdoor Advertising for King County Elections 2018 midterm GOTV campaign 2019 Campaigns & Elections Campaign Tech Awards Best Web Video for King County Elections “The Stand” 2019 AAPC Pollie Awards Gold Pollie – Best Local GOTV Campaign for King County Elections 2018 midterm GOTV campaign Silver Pollie – Best Local Public Affairs TV Spot for King County Elections “The Stand” 2018 Campaigns & Elections Reed Awards Best Use of Display Advertising for King County Elections “Multiplier Effect” Best Use of Voice-Over Talent in a TV Ad for King County Elections 2018 AAPC Pollie Awards Gold Pollie – Best Public Affairs/Issue Advocacy Digital Campaign for King County Elections Silver Pollie – Best Statewide/Local Public Affairs/Issue Advocacy Television Spot for King County Elections “The Struggle” Bronze Pollie – Best Statewide Public Affairs/Issue Advocacy Video for King County Elections “Multiplier Effect”
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