Aimes Collision
Challenge
Aimes Collision is an Automotive Collision Center based in Dallas, TX. Aimes was having some serious trouble gaining new clients in the area so they engaged us to increase their calls, traffic, and discoverability across their local area. Initially, their online information had a 91% rate of inaccuracy across the 70+ major publishers that Google uses to both verify a business’s information, as well as rank them in a local search. This caused a host of serious issues when trying to compete in the constant battle of local search. We knew the first step for any local business was to secure the local search strategy.
Solution
Project Deployment Process -We eliminated 100% of the misinformation and data errors associated with Aimes Collisions Name, Address, and Phone Number across our Listing Network and implemented our online information lock so it could not be manipulated. -Added Aimes Collision to the 80+ directory sites, apps, and maps Google relies on to validate a business before deciding how high or even if they should place them in the search results (i.e Yelp, Amazon Alexa, Facebook, Yahoo, Bing, etc) -Specified and structured Aimes Collision services in a way that search engines completely understand exactly what they offer so when people search for something relevant to collision repair they show up. -Aimes Collisions 80+ listings were enhanced with high-quality photos & videos of their practice and practitioners. -We deployed a robust keyword strategy in order to increase discoverability up when specific, high intent searches are performed that are relevant to collision reapir in their local area. -We also optimized Aimes Collision for Voice Search, to ensure all smart speakers, cars, and appliances had the necessary information to return Aimes Collision as a result. Our Digital Presence Management solution addressed the listing inaccuracy errors across the web. We leveraged enhanced content, strategic keyword strategy, and structured their online data in a manner that search engines understood exactly what they provided and when to show them for relevant searches.
Results
Project Outcome In turn, this promoted an increase in overall online discovery, increased calls & walk-ins, and supported the development of new customers. 3 Primary Stats Average Monthly Search Queries 95% Increase in Average Monthly Search Queries Average Monthly Google Maps Views 110% Increase in Google Maps Views Average Monthly Google Customer Actions 66% Increase in Google Customer Actions
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