Challenge
Kapture, a wearable tech startup with a Kickstarter campaign seeking an aggressive $150,000. Unlike many tech devices entering the market, Kapture, an audio-recording wristband, was thoughtfully designed to complement an everyday wardrobe, with interchangeable on-trend colors that easily made the transition from day to night.
Solution
“Wearable tech that’s meant to be seen.” That was the core message of Fallon Thatcher’s 2013 media outreach campaign for Kapture. To make the story truly press-worthy, Fallon Thatcher conceived a special gold edition of the device and launched a campaign that focused on Kapture’s appeal as a smart, fashionable accessory.
Results
The approach worked, with international media coverage resulting in over 100 placements and over 108 million impressions. Even better news: Kapture joined the less than one-percent of Kickstarter campaigns to raise over $100,000, exceeding its initial goal and sending the device into production.
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