Challenge
Cleaning companies face a tough task to get noticed in Google, especially in large markets like Chicago. A newly opened cleaning business approached us to create a complete digital marketing strategy. Create a lead generation website for a house cleaning company in Chicago Newly purchased domain is a challenge for SEO House cleaning is a competitive SEO industry in Chicago There’s hundreds of cleaning companies in Chicago, the third biggest market in the country. Our client, Lakeview Maids, hasn’t had a website before. We knew that ranking new websites in Google is always a big digital marketing challenge. After conducting initial research of the house cleaning market in Chicago, we discovered that this industry is quite hard for SEO. The highest ranking cleaning companies in Google had very strong domain authorities. Some of them even had backlinks from major media outlets. Our client didn’t have a budget for a marketing outreach campaign so we knew we had to come up with a powerful on-page SEO strategy.
Solution
SEO & Digital Marketing Strategy for Cleaning Company Keyword research When we began researching the cleaning industry in Chicago, we realized that even though the most successful cleaning companies have strong domain authorities, they were weak with their own website depth and structure. They didn’t have too much content on their websites. Additionally, most of them focused on the same 2-3 keywords. We came up with a strategy to focus on long-tail keywords related to the industry and develop a strong website structure. Another opportunity was local SEO research. We learned that this area has strong potential. With those goals in mind, we designed a new website for our client. Website design and optimization -Designed a light-weight and fast-loading WordPress website optimized for SEO -Established website hiearchy in relation to most important services -Created an SEO-friendly URL website structure consisting of over 300 pages -Developed a powerful internal linking system between 300 pages -Set up website security, schema markup and sitemap Local SEO -Created and optimized Google My Business (GMB) listing with keyword-rich descriptions -Listed all business services in GMB -Created posts and added images -Developed a strategy to encourage customers to leave Google reviews to boost local map pack rankings -Acquired NAP citations from most popular local business directories Local SEO was a huge opportunity for our client. While many of their competitors have had GMB listings, they were not optimized at all. Link building Acquired backlinks from industry directories Marketing outreach Link-building turned out to be crucial for the cleaning industry. We did an extensive audit of our competitors backlink profile, including top commercial cleaning companies providing COVID 19 cleaning, and learned what was working well for them. We submitted our client's website to most popular industry directories. We reached out to bloggers, digital influencers and other local businesses for promotion.
Results
Lakeview Maids have achieved massive success with local SEO. Their Google My Business listing is dominating their local area within a few mile radius of their location. They are currently ranking on the first page of Google in Chicago for most of their main cleaning services. While house cleaning SEO industry is very competitive in Chicago, Lakeview Maids climbed the top rankings in Chicago for their main keywords: #15 cleaning services #2 airbnb cleaning service #5 move out cleaning service #8 green cleaning service #10 apartment cleaning service
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