Challenge
CST Spark faced a major challenge of consistently generating qualified leads while keeping their cost per lead (CPL) low. This meant that they needed to find an efficient and cost-effective way to reach their target audience and convert them into leads.
Solution
To overcome the challenges CST Spark was facing, we implemented a number of solutions: 1. Restructured their Google and Facebook accounts to optimize performance and increase efficiency. 2. Provided extensive weekly and monthly reporting to give them a clear understanding of how their campaigns were performing and identify areas for improvement. 3. Created strategy documentation and media plans to support the initiatives they were driving, providing a clear roadmap for achieving their goals.
Results
As a result, we have over delivered on our marketing qualified lead goal for 11 months out of the year. We also were able to drop their cost per lead by 53%.
Bloom
Bloom is a digital marketing agency focused on accelerating brands and their performance. We offer a wide range of services including digital strategy, paid media, SEO, social media management, email and affiliate marketing. Since 2007, Bloom has been developing, managing and optimizing digital campaigns, driving growth and creating value for...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.