Rebranding Industrial Software Company
Challenge
AVEVA became the largest industrial software company in the world after its acquisition of Schneider Electric Software in early 2018.
To unite a complex portfolio of brands, products, and industrial solutions under a single brand, AVEVA partnered with MAGNETIC to execute the rebranding of the unified software company. AVEVA’s software and engineering solutions are used across the world, powering industrial digital transformation for billions of companies around the world. This brand transformation positioned AVEVA to lead the 4th Industrial Revolution.
Solution
The team at MAGNETIC took a data-led approach to the rebranding of AVEVA. The brand creative aimed to take the impersonal, chaotic nature of data, and show how it can be orchestrated with precision when the human element commands it.
The marketing extension of the engagement focused on humanizing the contact points between AVEVA, their products, and most importantly the customers using the software to create positive change in the world. The brand continues to thrive in the market as the software continues to push the boundaries of possibility.
Results
The branding and marketing campaigns helped solidify AVEVA as the #1 Industrial Software Company. Experiential events such as trade shows, corporate conferences, and sales meetings set record high attendances. The digital footprint experienced over 500% lift in traffic which lead to 245% increase in leads, 130% increase in Sales Accepted Opportunities, and over $600mm in revenue.
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