Global Branding for Restaurant Franchise
Challenge
MAGNETIC was tasked with two primary objectives: develop a global brand strategy to align international operations within a single brand platform, and empower Chili’s Global franchisees to market their stores moreefficiently within their respective regions.
Solution
Crafting a comprehensive brand strategy for Chili’s Global offered support to a previously fragmented worldwide restaurant chain. MAGNETIC delivered a Brand Style Guide, Digital Strategy, Geographically Centric Photography assets, and Video Assets to fuel the regional marketing strategies and campaigns.
Results
The revitalized brand was adopted and implemented by 94% of the global market footprint within 4 months of launching the rebranded assets. Local regions reported sizable traditional, digital, and social media impressions in organic, earned, and owned channels. The global brand has reengaged MAGNETIC yearly to continually mature the campaign and develop new assets for each region.
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