Earth 911 Reaches 30 Million Page Views
Challenge
Earth911 was the No. 1 source of information about lower-waste living and recycling. It connected consumers, brands, journalists, policymakers and subject matter experts for conversations about sustainability. Earth911 had exceptional knowledge of their subject matter but needed assistance transforming that knowledge into a financially successful publication. They also need help selling ads, building partnerships, creating media kits and increasing readership via social media. Our experienced team of journalists and publication specialists set out to fill in the gaps.
Solution
We successfully managed all aspects of the Earth911 property, including content development, social media marketing, search engine marketing, ad sales, partnership development and influencer outreach. Perhaps most importantly, we brought Earth911’s fuzzy brand identity into sharp focus for an eco-conscious/eco-concerned audience. With that defined audience in mind, our team of writers and editors produced four fresh articles and more than a dozen social media posts every weekday, along with a mix of videos, infographics, polls and other engaging content. This content fueled the site’s amazing growth. Along the way we developed a style guide, media kit, comprehensive content calendar, digital magazine and an award-winning tablet version. We simplified their backend technology, made massive improvements to the efficiency of content delivery, and streamlined both their editorial process and WordPress system.
Results
Focusing heavily on pairing quality content with an aggressive social media strategy allowed us to amass a social following of more than 350,000. That, in turn, increased traffic to the website, which reached 30 million annual page views, and email subscribers, which reached 70,000. Thanks to these impressive numbers, online ad sales soared and we landed more than $250,000 in sponsorships from high-profile consumer brands such as Dell and Johnson & Johnson.
madison/miles media
madison/miles media is a content-driven digital marketing agency, with a focus on awesome work and measurable results. Our sweet spot is partnering with B2B businesses making $5 million to $150 million in revenue to accelerate their marketing and get results. For the past 13 years, we’ve leveraged significant sales experience,...
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