Challenge
When Madak and Veneno began our collaboration, Veneno had two things: their name and a desire to sell premium tequila. They needed a complete brand built around those two core items. We started at square one, by identifying target markets, conceptualizing the brand identity, and establishing a viable product line. We planned to attract interest from established tequila drinkers via events, tastings, tequila education, and vendor partnerships.
Solution
We worked with Veneno to build a logo, brand language, website, digital strategy, sales strategy, and engaging videos and content. We centered the idea for the Veneno brand on the legend of Quetzalcoatl, a feathered serpent and legendary Aztec deity, and cultivated a brand that represents the quality and style their product demands.
Results
Since its inception, Veneno has progressed to both on-premise and off-premise alcohol sales, with a combined total presence in over 130 locations and growing. Veneno also took home a silver medal in the taste category at the San Francisco World Spirits Competition, as well as a gold medal for package design.
Madak
Building cohesive marketing strategies & websites that inspire growth. We bring together an exceptional team of thinkers & designers with ambitious client partners, to create products informed by data, driven by design, and brought to life by technology. We strive to create unique digital marketing experiences that are seamless, defined,...
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