Challenge
Dr. Kate Kass dreamed of opening an office space of her own. At the beginning of her SEO campaign, Dr. Kate Kass shared a clinic with her colleagues. She was working for Sage Medical Group, an integrative medical center that offers practitioners a room of their own within the shared clinic. At the time, Dr. Kate Kass had to generate her own leads. This was done through word-of-mouth referrals and the occasional patient who found her online. Logic Inbound needed to uncover the best possible SEO solution that would not only drive more traffic to Dr. Kate Kass’ website but also triumph over her local competitor in Google rankings. The challenge was simple: build authority and create credibility. The solution was more complex. She began her practice in 2014, working out of a shared clinic with other doctors. Logic Inbound started an SEO campaign for her business in 2016
Solution
Logic Inbound altered Dr. Kate Kass’ existing website by formatting her content to include relevant keywords. We created a service page for each service she offers. Google ranks individual pages, not websites as a whole, so we always make it a priority to ensure full optimization of each page. We researched how qualified prospects in Seattle use Google search to find these services and designed her informational service pages around these findings. We implemented on-page optimizations in accordance with our research. We increased the word count of her existing content, bringing each service page up to 1,000-2,000 words. Google favors web pages with higher word counts. It’s also important that well-written content is formatted with structured data, including lists, bullet points, tables, YouTube videos, H1s, and a liberal use of H2s. Structured data drives higher usage engagement factors such as time on site, bounce rate, number of pages viewed, and forms submitted. Google shows the best possible search results first so they prioritize pages that align with this heuristic. Web pages that suit their algorithm are more likely to appear at the top of search results. Pages that meet standards set by Google are assumed to be more useful to their users than the pages that lack factors Google considers important. SEO Keywords Targeted The team at Logic Inbound implemented optimal SEO tools and incorporated marketing strategies into their work with Dr. Kate Kass. By embedding backlinks in numerous places and inserting vital keywords throughout the website’s text, Logic Inbound enhanced the content on her website in a manner that elevated SEO. Keyword research is an unwavering tactic that Logic Inbound integrates into its growth marketing plans. Knowledge pertaining to keywords and which ones rank highest on search engines is invaluable. For that reason, Logic Inbound relies heavily on the information obtained through keyword research. Once the SEO experts at Logic Inbound come to understand which keywords are more SEO-friendly and promising, they place them throughout the content on their client’s website. It is equally important to track the keywords and monitor how well they rank on Google when included in a search. Logic Inbound surveilled the keywords over time and the team was pleased to find that they consistently ranked on the first page of Google’s results page. Getting to the point where your site ranks anywhere on Google poses a lot of difficulty, so reaching the first page of results on Google is astounding. Logic Inbound successfully targeted 22 keywords and secured 11 other relevant page 1 rankings. Keywords Targeted Below is the list of 22 keywords Logic Inbound researched and targeted, ordered by page rankings on Google. 1st: Erectile Dysfunction Seattle 1st: Gainswave Seattle 2nd: Anti Aging Clinics Seattle 2nd: Testosterone Replacement Therapy Seattle 2nd: Thyroid Specialist Seattle 2nd: Functional Medicine Doctor Seattle 2nd: Functional Medicine Doctors Seattle 2nd: Erectile Dysfunction Treatment Seattle 2nd: Functional Medicine Seattle 2nd: Testosterone Therapy Seattle 3rd: HGH Therapy Seattle 4th: Thyroid Doctor Seattle 5th: TRT Seattle 5th: Bioidentical Hormones Seattle 5th: Thyroid Seattle 6th: Testosterone Clinic Seattle 6th: Seattle Men’s Clinic 7th: HGH Seattle 7th: Seattle Thyroid 8th: Men’s Clinic Seattle 10th: Naturopath Kirkland 10th: Washington Women’s Anti Aging Clinic
Results
Looking at charts is a helpful way of determining results and compiling data to back claims. If you look at Graph A, you will see a steady positive increase in users over twelve months. The amount of organic traffic rose from 31 users per month to 1,040 per month, representing an increase of 34 times as many users. Dr. Kate Kass’ website had 33 search keyword variations ranking on the first page of Google within 12 months. Logic Inbound helped a lone practitioner go from working out of a shared healthcare office to profitably running her own fully-staffed clinic. Logic Inbound made this happen by strictly using SEO. The optimization of her website resulted in more visits to Dr. Kate Kass’ website via organic searches. The incorporation of SEO allowed Dr. Kate Kass to move into her own office space, open her self-titled clinic, and fully staff her practice, while maintaining profitable financial success. Within twelve months’ time Dr. Kate Kass ranked on the first page of Google for 17 keywords. A blog post on Dr. Kate Kass’ website currently ranks at #2 on Google’s results page. Organic search traffic increased by an impressive 91% since the SEO campaign began. Concluding Remarks Logic Inbound heightened the number of clicks and new patient inquiries that Dr. Kate Kass received. By targeting specific keywords and focusing on growth opportunities, Logic Inbound optimized her website successfully. Dr. Kate Kass was able to start her own independent functional medicine clinic as a result of the work of Logic Inbound. She relocated to an office space of her very own, complete with a full staff to accommodate her growing roster of patients. She opened her new office in Bellevue as of December 2017 and business continues to thrive to this day. An online presence and traffic directed to her website by search engines elevated her business to a position of success.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.