Challenge
Upon creation of a new company, LKF Marketing was asked to help 633 Group establish a new identity and marketing arsenal. Having worked with members of the 633 Group team in a previous organization, LKF Marketing was excited to continue the partnership and help develop and launch the new brand.
Solution
As a new company, branding materials and a website were the most pressing projects. LKF created a meaningful and fresh logo to represent the property management and development firm. The use of bright green and gray speak to the company’s new form as well as its long-standing roots in the Portage/Kalamazoo area. The circular shape and eclipse represent the full-circle service 633 Group offers to its clients and partners. To date, the logo has been used in a variety of projects including the 633 Group website, business cards, wall graphics, signage, truck graphics, and anthem video. Services Provided Account service, competitive analysis, content strategy, copywriting, experience design, graphic design, hosting, media buying, online ads planning and monitoring, photography, programming, public relations, search engine optimization, social media management, strategic planning, usability and accessibility analysis, vendor management, videography, website architecture planning, website maintenance and reporting
Results
LKF won a Silver Davey Award for our work rebranding 633 Group.
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