Pink Whitney – a mix of New Amsterdam Vodka

A Marketing Story by Moosylvania about newamsterdamvodka.com

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newamsterdamvodka.com

Product Launch

Challenge

Bringing a Social Phenomenon to Market. Ryan Whitney, host of Barstool Sports’ “Spittin’ Chiclets” podcast, is known for a lot of things. Being a first round NHL draft pick. Competing in the Olympics for Team USA. And now, for being the creator of the Pink Whitney– a mix of New Amsterdam Vodka and pink lemonade that took social media by storm. Moosylvania elevated his signature drink from social phenomenon to a full-blown brand extension.

Solution

Designing the packaging and launch campaign for the Pink Whitney by New Amsterdam Vodka. As they say on Spittin’ Chiclets, not a big deal.

Digital Design

Product Design

Source: https://moosylvania.com/our-work/new-amsterdam-vodka/

~61 Employees

$25,000 Min Budget

1 Stories

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Pink Whitney – a mix of New Amsterdam Vodka

Challenge

Solution

Moosylvania

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