Challenge
When Dave & Buster’s came to us, they knew us only as a certified Google StreetView Partner and were seeking our assistance in creating virtual tours for a handful of their (at the time) 90 locations. Upon completion of this initial request, our leadership team flew down to D&B’s headquarters and provided their team with the finished assets. We delivered a presentation covering the full breadth of our team’s other capabilities. Our data-centric, “measure twice, cut once” approach to research and strategy resonated with their team. We were quickly tasked with uncovering new opportunities for them to augment their already substantial digital presence. This initial research and strategy initiative would prove to be the key driver behind our partnership’s epic growth.
Solution
Everything we do is data-inspired, but it’s not what we do that’s special: it’s how we do it. Throughout the research process, we remained client-focused and considered Dave & Buster’s needs and bottom line as our own. This empathetic approach to building their digital strategy, coupled with millions of data points to validate our thoughts, led us to formulate the extensive digital plan that is still in the market today. Our primary objectives were, and remain, to increase Dave & Buster’s online visibility, strengthen their reputation as a leader in their industry, and to create a technology roadmap to support the growth we all knew would come as a result of these efforts. Armed with the data we needed and the full support of the Dave & Buster’s team, we took over the management of their online ecosystem at the end of 2016. Since then, our partnership and the results we’ve yielded together have blossomed. The services we now provide include: Competitor Conquesting Conversion Rate Optimization Google Analytics 360 Management Infrastructure Planning & Managed Services Local Business Listing Optimization Organic Social Media Management Paid Social Media Management Search Engine Marketing Search Engine Optimization Website Management Search Engine Optimization We’ve been a digital-first agency since 2002 and SEO has been a core competency for each of those years. Since taking over management of the Dave & Buster’s website, we’ve been able to grow their organic presence through both the technical optimization of their website and refinement to the content found within. Local Business Listing Optimization A critical piece of the ecosystem, business listings like Google My Business often represent the first touchpoint that a potential customer has with you. As such, we focused on optimizing each location’s listings for both visibility and usability. The results have been noteworthy. Website & Infrastructure A redesign of the top entry points into the website with a focus on eliminating friction points for key audience segments was the first of many updates we performed on behalf of Dave & Buster’s. In addition to our UX work, the team also undertook the task of updating their infrastructure and CMS to provide a quicker and more secure foundation upon which to build. Paid Media (SEM/PPC) Our data-driven approach to building paid media campaigns takes the onus off of impressions and puts it directly on performing against specific objectives instead. Made to measure and monitored daily, our campaigns soon produced the results we’ve built our reputation as a premier partner on.
Results
Fast forward two years, and Dave & Buster’s now has 130+ locations, each of which boasts a strong foothold in their local digital ecosystem, backed by an updated corporate website that’s more future-friendly and secure than it’s ever been before. While the hits keep on coming, here are a few of our proudest moments along the way.
Operatic Agency
Operatic is a creative digital agency that takes the guesswork out of growth through data-inspired strategy and tailored creative, technology, and marketing solutions. We’ve spent decades future-proofing our clients’ businesses and giving their brands the platform required to grab hold of their industries by the horns. This experience taught us that...
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