Generosity Goes Wide
Challenge
We are honored to join forces with The Chicago Community Trust and the United Way of Metropolitan Chicago in a major rollout campaign for the Chicago Community COVID-19 Response Fund. This unprecedented philanthropic effort supports the nonprofits and community groups providing food, housing, and financial assistance to people in crisis throughout the region. Getting into market fast was a must: Chicago is one of the pandemic’s hot spots, and the need continues to grow every day. We also had to develop a fast pivot to digital and social channels, reflecting audiences’ rapidly changing media habits.
Solution
Our solution is easy to use, intuitive, and has a wide range of applications. It’s a digital toolkit built around a tagline/hashtag we created: #TakeCareChicago The toolkit’s messaging and templates empower communicators—all of whom are working remotely—to share stories of impact, reinforce a message of coordination, thank donors, and let every neighbor see what a powerful difference they can make.
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