Challenge
Bottlinger Law L.L.C. founder Jason Bottlinger was interested in expanding the firm's practice to include more personal injury cases. The firm had already established a presence in Estate Planning and Agricultural Law throughout the Omaha area. Our challenge was to not only redesign the website for a more diverse crop of users, but to incorporate more personal injury content as a primary focus of the firm's expanding practice. At the same time, it was our goal to increase the overall number of leads the firm was bringing in, specifically having to do with personal injury cases.
Solution
Our Execution Essentially starting from scratch, SLS worked closely with the firm to determine which areas of personal injury law it was most interested in acquiring cases for, and then researched and drafted pages for those specific areas of practice. Using only white-hat optimization techniques, SLS was able to leverage the firm's existing website URL to begin increasing traffic and establish a more expansive foothold in the Omaha personal injury market. Additionally, SLS collaborated directly with the firm to determine the aesthetic for the new website. Website Design Working closely with Jason, the SLS Design team created a user-friendly layout that highlighted the various types of cases the firm was most interested in pursuing. It was important for the firm to maintain its friendly, small-town feel while at the same time promoting itself as a leading authority in all matters personal injury related.
Results
217% more pageviews in 2018 101% more pageviews in 2019
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