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acruwealth.com
Product Launch
Challenge
In 2011, First Cherokee State Bank (FCSB) launched the Acru sub-brand and asked Leader to help create a story and environment that would flip financial services on its head.
Solution
Leader worked with FCSB to design a brand, business model, and store environment to lower consumer barriers, meet them where they are, and overcome people's fear of finances.
Results
Acru is changing the face of banking and has gained widespread recognition for their new brand and environment.
Leader Enterprises
Roswell, Georgia
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