Challenge
Nema is the original lifestyle apartment brand inspired by each city it calls home. Nema’s unique, luxurious design as well as its collection of amenities is what sets it apart. Before going to market, Nema was focused on getting media visibility through public relations, while building an Online Web system that would facilitate the life of visitors and residents.
Solution
Nema’s Boston was looking to increase the awareness of their new development. Krafted Digital utilized a multidisciplinary approach to a Public Relations campaign that gained over 30 million media impressions through Boston’s top publications. In addition, Krafted designed Nema Boston’s web presence to portray their digital image. Web One of our main focuses was to make Nema digitally accessible to everyone. This is why we developed a fully custom website, followed by a backend portal for residents. Public Relations Our Public Relations strategy consisted of telling Nema's story through influential media read by the target audience. Our PR campaign was able to get Nema featured across Boston's biggest publications and generate over 30 million media impressions. Web We aimed for Nema’s web presence to be as similar as can be to its physical presence – classy and luxurious. Besides for portraying the brand’s digital image, Nema’s website was able to contribute to increasing preleases, email signups, and more! Krafted Digital handled everything from: Developing and Designing a fully custom CSS website Creating web content that matched the brand’s standards and identity Creating an internal lead capture strategy Producing a backend portal for client’s residents Maintaining website backups and hosting Public Relations Public Relations was able to help Nema Boston get the media coverage they deserve. The PR strategy aimed at showcasing the development through Boston’s most influential media. The Public Relations campaign included: Writing and constructing press releases that emphasized Nema’s unique aspects Creating an outreach strategy targeting Boston’s top publications Managing media presence and online reputation
Results
30 Million+ Media Impressions
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