Yokohama: Point of Sale Design & Production
A Marketing Story by
KovelFuller
about
Yokohama Tire
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Challenge
Most people think tires are just round, black donuts. And considering you have only a fleeting moment to change their mind when they arrive at the dealer, we believe in big, bold images to capture a consumer’s attention and let their imagination unwind.
Solution
We provided Point of Sale Print Media services.
Results
In fact, according to the results of a recent survey, most tire dealers think Yokohama’s point of sale materials are superior to that supplied by other brands.
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