Orichal Partners: Branding & Strategy
Challenge
Orichal Partners is a leading private research, analytics, and advisory firm focusing on blockchain technology and digital asset innovations. After several discussions with the two Co-Founders, Scottie and Anthony, we decided that their previous visual identity and brand strategy needed some reshaping... in-fact, they wanted us to start again from scratch - a blank sheet of paper!
Solution
Our solution was to base the visual identity around the mythical island of Atlantis, which directly correlates with the company name, Orichal, short for the word “orichalcum”. Orichalcum is a metal with value second to gold within Atlantis - much like how digital assets can be seen in the modern age.
Dartmatics
A Digital Creative Agency based in Hong Kong. We deliver strategic design, brand, and marketing services. We merge data-driven insights with engaging creativity to create solutions that build genuine audience connections.We exist simply for the sole purpose of seeing our clients thrive by establishing meaningful connections between their brand and its...
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