Covenant House
Challenge
Covenant House is doing important work across the Americas to help young people transform their lives and put them on a path to independence. Their international work to fight youth homelessness spans 31 cities — working with a network of youth shelters to give refuge to homeless, abused, and trafficked children and young adults, and set them up with a hopeful future. Like many nonprofits, their unwavering commitment and dedication to their cause goes beyond a full-time job. Their staff’s investment in the lives of the youth they work with is what makes a real impact. That meant their marketing team had their hands full keeping on top of work needed at individual and national levels. The Covenant House team was faced with a need to make iterative updates to their Drupal 8 website in order to keep up with their marketing goals. They also had a larger infrastructure change that would impact the website at an integration level. With an amazing vision, hefty goals, and growing organizational needs, they needed a digital presence that could make a bigger impact online. COVID-19 Hub In light of COVID-19, Covenant House needed to create a hub for news, engagement activities, and emergency fundraising. Night Of Stars While most of NYC closed due to COVID-19, Covenant House needed to open their arms wider than ever to protect youth experiencing homelessness. Because Covenant House relies on donations in order to support and keep young people safe, they needed their annual fundraising event to go ahead in a virtual format and be as successful as possible. Creating a complementary web presence to their digital event, we created a portal to additional information and donation forms.
Solution
With our deep level of support, nimble process, and strategic approach, Kanopi was a natural fit to partner with Covenant House. Taking a relationship-first approach to all our projects, we easily and quickly started working with their team to identify quick wins and achieve long term goals. Working with their existing code, we made key updates to integrations and the donation process on the site. This process and page is integral to not only the site, but the organization’s overall success. Our improvements resulted in Covenant House breaking the seasonal giving records they’d set internally. As the impact of Covid-19 hit the globe in early 2020, many of Covenant House’s in-person events were canceled, putting even more emphasis on the need for a strong digital presence. Homeless youth are more in need than ever, and we’re committed to working with the organization to amplify their message. Supported by the new website functionality and our continued partnership, we’re continuously working with them on a more informative content strategy and engaging UX. Key Features Donation UX Integrations Updates to integrations and donation processes took priority, achieving and surpassing seasonal fundraising benchmarks. Updated Functionality Improved functionality drives traffic to the site. A new CRM integration with specialized form improves donation submission and donor tracking, helping Covenant House reach its organizational goals faster. Website Growth Plan A detailed roadmap of continued growth and success helps guide the organization’s mission-centric website goals through digital transformation.
Results
Increase In Transactions + 42 % Increase In Sessions Per User + 123 % Increase In New Users + 178 %
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