Buttafuoco & Associates
Challenge
- Improve NYC Metro reach to expand brand awareness -Increase market share with an existing marketing budget -Develop better lead generation on $1,000,000+ cases -Expand NY-based law firm to a national-level footprint -Improve strategy for tracking and measuring call volume
Solution
- Personal injury law is a saturated market - New York is the most competitive PI market in the nation - The website has limited content and is not optimized for search results or conversions - The competition uses illegal marketing tactics like “ambulance chasing”
Results
Immediately we were able to take Buttafuoco & Associates’ existing marketing budget and increase their reach over 10x in the NYC-DMA by negotiating better media schedules and leveraging. new media buys. Through our custom integrated marketing strategy we were able to keep the firm’s name top of mind connecting them with even bigger cases, taking them from 2 million dollar settlements a year to 6 million dollar settlements a year and around 30 qualified case leads a week. Through the video marketing campaign, we successfully humanized all of the attorneys at Buttafuoco & Associates, opening doors to clients who otherwise would not have chosen to work with an attorney, and increasing the firm’s referral volume. Overall, we were able to solidify Daniel Buttafuoco’s position as the #1 Christian Personal Injury Attorney so he can continue to provide high-quality representation to the general public.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.