Challenge
Transform SSE’s utility bills to ensure they have real value for customers
Solution
Our approach A customer-centric journey which continually built and enriched ideas. 1. Ethnographic depths - Got under the skin of loves and hates of bills 2. Expert inspiration - Industry expert round table sharpened insights 3. Co-creation - Stimulated debate and prioritised ideas 4. Quant Test - Identified and optimised the winning design
Results
A new bill that has received high praise from consumer and design groups
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