Trading Post Brewing
Challenge
In 2015, Trading Post Brewing announced it was coming to Langley. Born out of a passion for great beer and from desire to serve the community, Trading Post Brewing has committed itself to being a social hotspot in the neighbourhood – a place to come together, make friends, and enjoy delicious craft beer. Being Langley’s first craft beer brewery, the challenge was spreading the word, getting people excited, and making sure the entire city was ready for Trading Post!
Solution
The website was a communication hub to tell the Trading Post story, to share updates, and to educate the audience on the beer. We used social media to build excitement and keep the audience updated on brewing, construction, and company story. We used PR to make sure that publications and news sources around the Lower Mainland knew Trading Post was coming and that the city better be ready! Digital Ads on Facebook and Instagram helped us strategically target the audience and make sure we were hitting the folks that mattered most – the locals.
Results
363% growth in Facebook following in first quarter Over 1,000 Instagram followers in first quarter Close to $200,000 in Earned Media in first half of 2016 $136,993 earned media for Brewery opening 160% increase in Instagram following in Q1 2016 Weekly sales surpassed forecast in first 3 months
Jelly Digital Marketing & PR Agency
We are a high-energy team of go-getters, storytellers, and experts in all things digital who work tirelessly to get your business, product, and message seen and heard by the right people. While social media, PR, and digital advertising are the pillars of our business, it is our unique ability to...
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