Hardbite Chips
Challenge
Hardbite had a quality product – all natural, handmade, kettle-cooked potato chips – but sales were declining. Hardbite’s original branding and packaging no longer supported their premium position in the market. The company needed a brand and strategy for sustainable growth, and they needed a creative way to do it.
Solution
Besides a brand and packaging refresh, more aggressive regional advertising was needed to raise awareness to support expanding distribution. That’s where Jelly came in. We launched a consumer contest photo contest in 2014 that gave Hardbite fans the opportunity to have one of their photographs featured on a chip package. Crowdsourcing packaging photos gave Hardbite an opportunity to create even closer connections with customers. The contest received nearly 300 pictures, 2000 votes, and helped generate local Vancouver PR buzz with bloggers and traditional media.
Results
Ever-expanding distribution and increasing awareness are driving growth. Our PR efforts garnered Hardbite a spot on a CTV news segment in 2014, which continued the momentum of brand recognition among consumers.
Jelly Digital Marketing & PR Agency
We are a high-energy team of go-getters, storytellers, and experts in all things digital who work tirelessly to get your business, product, and message seen and heard by the right people. While social media, PR, and digital advertising are the pillars of our business, it is our unique ability to...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.