Challenge
Dive into your palate, your taste palate with our latest brand creation - Sips Coffee Roasters. This brand is intended to continuously showcase the evolution of new coffee beans, hybrids, and varieties. Jastor’s mission was to create an extraordinary and unique brand in an ordinary and oversaturated market.
Solution
We created a unique brand voice for Sips Coffee Roasters. Simple yet appetizing and comforting phrases were constructed to create a feeling of a loving coffee brand. Because who doesn’t want a bit of love during their day? We do! TRAVELING IS THE ENGINE TO OUR INSPIRATION At Jastor we go above and beyond when it comes to creating a unique brand, especially in a very saturated market like coffee. Everything from the font to the packaging is inspired by our native background and traveling to our some of our team members home country, Colombia. The watercolor paintings idea was stimulated by beautiful Colombian mountains and acres of coffee harvest in the Eje Cafetero. We knew it was the perfect fusion to combine intentional artwork and a meaning behind each artwork. This concept was extended to every country and region were the sourced coffee was from, inclding Nicaragua, Mexico, Honduras, Brazil and Ethiopia, each having its own particular landscape reflected on the packaging. By using water paint we created a sense of delicacy and the perfect patterns that can be paired with the packaging creft to create a visual harmony.
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