Challenge
We designed a brand identity for Lakes Coffee that references their unique location. Situated in a cabin in Medford Lakes NJ, we visually aligned their brand with the lake community that surrounds them, drawing on natural elements for their interior as well.
Solution
Brand identity / Interior space design / Web design & development On the Walls we utilized large prints of natural scenes from New Jersey. We custom painted canoe paddles and enlarged photos taken on the lake to give you a camp feel. The menu board design allows there to be a menu that shows permanent offerings, while the chalk board element can be changed daily to announce what coffee is “On Tap” that day.
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