Challenge
VaultCouture – Where innovation in eCommerce met a niche need When it comes to niche markets, it takes someone with first-hand knowledge in that niche to see a need and dream up a solution. That was how VaultCouture was born. Mounissa Chodieva, a business woman worth $75 million in 2012, was travelling frequently thanks to her serial entrepreneurialism. And, as a personal necessity, she dreamed up a service to help her manage her wardrobe from anywhere she might be.
Solution
The VaultCouture platform was designed, at its core, to give users a digital wardrobe where their clothing could be searchable by style, travel destination, event and more. Each article would be professionally photographed and loaded to the user’s account. Then, while traveling, if the user needed specific articles for an unexpected event (or forgot to pack something), their full wardrobe would be available. As sophisticated as the newest mobile technologies The technology was possible, so why shouldn’t valet and wardrobe services be as sophisticated as the devices we already have in our pockets? The VaultCouture app used existing tech as a springboard for its digital wardrobe services. An innovative and adaptable solution responding to new needs The basic service idea grew after adding eCommerce options, including professional stylists and custom tailoring made available right on the app. Technology used We work to balance the most advanced and cutting-edge technologies with the established technology available. With the experience we have offering a full suite of digital solutions, our product architects are able to carefully plan a stack of technologies to use in each project. Where we see an opportunity to create a superior product, we collaborate with you to leverage the most robust tools available. Agile Processes for the Perfect User Experience Getting the user experience right on an innovative idea like VaultCouture is essential. We knew we were dealing with a new service concept, one that was so clever that no one had “wished” it into existence yet. With Agile development and testing, we made sure the user experience was intuitive, leading to quicker adoption. Users ultimately wondered how they ever lived without it. Learn more about our Agile process. A niche solution for a niche industry made more powerful by Agile Agile project management enabled the Jafton the design and programming power to quickly test all aspects of the VaultCouture custom app. During development, we polished the app for ease of use and a customer-centric approach that made the innovative idea that much easier to adopt.
Results
Hitting the niche need in wardrobe services VaultCouture solved a problem for jetsetting businesswomen and attracted celebrities shortly thereafter, hitting a niche need in wardrobe services directly on the mark. Gaining clout—adoption and press coverage Since launch, the app has seen fast adoption from its target market and has been called the “finest solution in wardrobe management—worldwide.”
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