Challenge
I wasn’t entirely surprised by this finding; I’d recognized this as a pattern when examining the analytics of individual accounts. But now I wondered: were our customers secret SEO wizards? When I started digging deeper through interviews with the content marketing teams that use our platform, I came to a surprising realization. They were not. And most were nowhere near reaching their full potential. Our customers’ SEO performance was primarily attributable to the high-quality, well-reported, original stories they were producing through Contently, which Google loves and naturally garners backlinks. But from a strategic perspective, there was so much room for improvement.
Solution
In 2021, SEO is most powerful when used to give insight into your audience. The questions they’re asking. The topics they’re researching. SEO insights should spark your ideation—providing the creative constraints to inspire your team and spark story ideas that answer your audience’s biggest questions. When we examined our most successful and sophisticated customers, this was the approach they took. And so, we decided to build the latest and greatest feature on the Contently platform: SEO Story Ideas.
Results
increase traffic 500% he newest addition to the Ideation section of our platform. It uses a purpose-built algorithm to instantly recommend story concepts likely to rank well in search, based on your content strategy and existing target keyword list. Talk Portraits of Yourself. ... Photograph Your Partner. ... Capture Kids Portrait Images. ... Photograph Your Pets. ... Take Your Camera on Your Daily Walk. ... Photograph Still Life with Found Objects. ... Take up Toy Photography. ... Make Use of the Rain.
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