Challenge
EyeQue is on a mission to bring affordable eye care to everyone with its revolutionary at-home vision test and personal vision tracker. They came to WebEnertia to give their website a vibrant new look and feel and make it easier for visitors to understand how their products and process work.
Solution
Dynamic & responsive design. As an app-based service, it’s important that EyeQue’s website be fully responsive to any device or operating system. The new site looks great on any screen. Color blind test. As one of the most visited parts of the EyeQue website, the WebEnertia team put a lot of thought into giving the interactive Color Blind Test a fresh new look and modern design that feels as innovative as their products. Animated infographic. To help people understand just how simple EyeQue’s process is WebEnertia created an easy to digest animated infographic that makes the four steps clear and links to the products. Sticky menu. WebEnertia added a menu that stays at the top of the window as visitors scroll through longer pages, making it quick and easy to move around the site without having to scroll back up to view a new page. Visual product navigation. When it comes to content, sometimes less is more. That’s why the WebEnertia team added images to the products menu to help visitors understand what they are without having to read a description.
Results
While looking good is one thing, performing well is our primary objective for any site. The EyeQue site delivered with increases in page views and deeper engagement while visitors were on the site.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.