Challenge
Aquascapes wanted to update their website to include a more modern design that could quickly load gallery images of pool projects. Their old site loaded slow, which caused users to bounce off and a decrease in image quality. Additionally, they wanted the ability to measure website leads to converted customers in order to analyze the traffic source–organic versus paid advertising.
Solution
Keeping The Leads Flowing Our content and design teams joined forces to create a new web design for Aquascapes with a focus on speed while still showcasing their work to potential clients. The plan of action included: Optimizing site images and files with compression and clean coding practices Created a marketing strategy that would drive traffic to the site Set up KPIs on the site so to determine where traffic was flowing Projected quarterly reviews on digital expenditure
Results
Aquascapes Pools & Spas Can Now Retain Website Users And Track Lead Conversions, Which Are Used To Make Critical Decisions. After optimizing their website and online campaigns, Aquascapes Pools & Spas received tremendous results. And, with built-in analytics to rely on for future decisions, they can navigate all digital aspects. Highlights included: 64% Faster site load times Improved search engine indexing Organic traffic increased 32%, continuing to grow month over month Site traffic increased 124%
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