Folgers Tiramisu

A Marketing Story by Intersport about Folgers

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Folgers

Increase Sales

Challenge

"Old Classic, New Twist" was a content, PR and media program designed to reintroduce the quality of Folgers coffee to a younger audience.

Solution

Highlighted by a partnership with Christina Tosi, this series captured some of Christina's favorite recipes, revitalized with Folgers coffee as a feature ingredient. Intersport created the concept, produced the content, built the media promotion plan and developed the PR programming to maximize return on investment.

Video Production

Online Advertising

Source: https://www.intersport.global/work/folgers-tiramisu/

~1,000 Employees

$100,000 Min Budget

1 Stories

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Intersport

Chicago, Illinois

Bold moves start here – Intersport is an independent media and marketing firm, specializing in property creation, content production and robust marketing services that span digital, sponsorship, experiential and hospitality.

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Folgers Tiramisu

Challenge

Solution

Intersport

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