MURAL Festival Urban ARt App
Challenge
The Montreal Mural Festival is an iconic 11 day annual gathering attracting 50K+ festival goers to Montreal every year. Festival programming revolves around the celebration of street art and the live creation of Murals. Our team was asked to create an app that could elevate the experience through providing festival attendees with guided immersive experiences that highlight the art, festival events and activities.
Solution
The Urban ARt app was built as a public art platform for the Montreal Mural Festival and other street art festivals world wide. Able to operate year round and in multiple cities, the app helps art lovers locate and learn about street art and the incredible artists who create beauty in our urban landscapes. The app also provides a venue to what will we believe will quickly emerge to be the way artists create, share and interact with their environments through Augmented Reality.
Results
The Urban ARt app has been a part of the Montreal Mural Festival in 2021 and in 2022, and will continue to be used as an interactive tool for their festival goers in 2023 and the foreseeable future. In 2021, it helped a pandemic affected festival become a success story among the urban innovation communities. In 2022, the app was downloaded over 3000 times by festival goers, and had over 40K impressions. The overwhelming positive feedback received from this app, combined with the emerging popularity and advancement of augmented reality technology, has meant that sky’s the limit for its application not only for the Montreal Mural Festival, but for the urban art community in general. The hope is to bring the application to the wider art community, and perhaps bringing the AR urban art experience to cities all over the world.
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