Challenge
Advancing medication safety across the continuum of care. Simplist is a ready-to-administer prefilled syringe that makes it easier to mitigate risk while maintaining efficiency. However, Simplist isn’t just a syringe line; it’s also an initiative to help healthcare providers make the most of their resources and give their patients the best care possible. Simplist is about improving practices and providing safer tools for clinicians. Simplist ready-to-administer prefilled syringes are manufactured by Fresenius Kabi, which operates 85 state-of-the-art manufacturing plants and R+D centers globally. They have over 100 years of history supplying healthcare providers with the medications they need to provide life-saving care.
Solution
Multiple created an enhanced online platform for Simplist with a clear and concise messaging strategy directed to three target audiences centered around the theme of safety, simplicity, and confidence. Messaging throughout the site speaks broadly to the primary concerns of all three target audiences: Nurses, Anesthesiologists, and Pharmacists. A card system showcases the breadth of the portfolio, allowing users to quickly preview the product family on the list view, then click into view comprehensive information for each available presentation. Fresenius Kabi acquired the Simplist portfolio and manufacturing site in Wilson, NC, to provide injectable medications in ready-to-administer delivery systems. Continued investment in their portfolio and expansion of manufacturing lines is their response to advancing medication safety. This training video below, produced by Multiple, was created to educate nurse practitioners on proper protocol for MicroVault® packaging and administering the Simplist® brand of RTA syringes.
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